Justin Goodbread shares his entrepreneurial journey, highlighting the lessons learned from starting, selling, and scaling multiple companies. He discusses the transition to financial services, focusing on building generational wealth and reducing owner dependence. Justin emphasizes the difference between profitable and valuable companies, the reality of selling a business, and the importance of coaching. He explores strategic planning, business valuation, and making a business appealing to buyers. The episode also covers avoiding get-rich-quick schemes, achieving true freedom, and balancing personal values with business goals. Justin concludes with insights on aligning life priorities and overcoming ego.

(0:00) Introduction to guest Justin Goodbread and entrepreneurial background

(1:08) Starting, selling, and scaling multiple companies

(2:05) Influence of early experiences on entrepreneurship

(6:10) Overcoming challenges and transitioning to financial services

(10:13) Building generational wealth and reducing owner dependence

(16:07) Profitable vs. valuable companies: Understanding the difference

(21:00) The reality of selling a business and the role of coaching

(26:44) Following a coach's advice and maintaining focus

(29:20) Long-term goals, strategic planning, and business valuation

(35:35) Timing and building a business attractive to buyers

(40:56) Avoiding get-rich-quick schemes and achieving true freedom

(44:26) Stories of transformation and the importance of balance

(50:23) Aligning business with personal values and overcoming ego

(57:24) Prioritizing life's five Fs and contacting Justin Goodbread