Conejo Valley Visionaries

Building Ghia: A Branding Masterclass with Mélanie Masarin


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Join us on Visionaries for a candid conversation with Mélanie Masarin, founder & CEO of Ghia, the cult-favorite non-alcoholic aperitif redefining the zero-proof category.

Mélanie unpacks how she built a brand that’s more than just a drink — it's a lifestyle, rooted in her French-Mediterranean heritage and brought to life through bold, inclusive branding.

From shaping a powerful personal brand to navigating the messy middle of startup life, Mélanie gets real about the highs, lows, and the “theater” of entrepreneurship — the stuff no one tells you about.

If you're building a business, brand, or just want the inside story behind one of the most distinctive products on the market, don’t miss this episode.


Connect with Conejo Valley Visionaries ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with Ghia here

Connect with Mélanie Masarin here


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This episode was produced by Cristina Dennstedt and Justin K. Sloan. Edited by Justin K. Sloan and ⁠J.Sloan Productions⁠.

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Conejo Valley VisionariesBy Conejo Valley Visionaries