In this episode, SBI Managing Director of Talent Development Ray Makela sits down with Bart Freedman, Vice President of Sales at Biamp, to explore how Biamp transformed its global sales organization through a value-driven selling program. Bart shares how partnering with SBI helped BiAmp navigate a hyper-competitive market, elevate sales conversations from technology features to business value, and embed continuous improvement across global teams. Together, they discuss the impact of customized, real-world training, SBI’s collaborative learning platform, and the leadership behaviors that turn skill-building into lasting performance change.