Partnership marketing requires more than co-branded campaigns.

In this Belly2Belly episode, Bill Kenney talks with Christi Williams from ‪HubSpot about defining a joint value proposition, aligning on shared KPIs, clarifying swim lanes, and building recurring partnership frameworks that drive measurable growth.

Christi shares practical advice on verticalization, accountability, and avoiding the “one-and-done” trap in ecosystem marketing.

Christi Williams
https://www.linkedin.com/in/christikeating/

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Bill Kenney, [email protected]
MEET, https://meetroi.com/