Carlos Benjamin provides elite, culturally aligned talent for the experiential marketing industry building the front-of-house teams behind some of today’s most iconic, viral, and socially impactful brand activations. A veteran of live experiences and brand-driven storytelling, Carlos is known for being a connector and a powerful bridge between brands and their audiences. In this episode, he shares how world-class experiential teams are built, what brands often overlook, and why cultural alignment is the secret ingredient behind unforgettable brand experiences.