Twitter can be a powerful platform for founders and entrepreneurs. But the road to success may not be what you think. If Twitter is an auditorium, you don't need to be standing on the stage. Instead, network within the crowd. Kevon Cheung, founder at Public Lab, joins the show to share his perspective on how to build in public on Twitter. In this episode, we cover:

• How to define Twitter success
• The role of a Twitter profile page
• Personal brand -vs- active presence
• Framework for creating content every day
• How to connect with more people and grow followers
• Striking the right balance between personal and professional

Connect with Kevon on Twitter @MeetKevon, and buy his book at http://findjoyinchaos.com/