My guest is David Fradin. He is the author of Building Insanely Great Products. Together he has worked on over 75 products and services at 25 small to large organizations. He was a product manager at Hewlett-Packard when HP grew by 20% every year; Apple recruited him to bring the first hard-disk drive on a personal computer to market.

We are going to discuss what you can do to enhance the chance a product you or your company creates will be a success.

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