In this week's episode, we are joined by Adele Revella, CEO & Founder of Buyer Persona Institute. The methodology at Buyer Persona Institute helps marketers further understand how, when, and why, decisions are made by buyers. Within their training, Buyer Person Institute built a framework called the Five Rings of Buying Insight to help reveal insights about buyers' decisions and gain buyer trust. Tune in now to hear how Adelle unpacks the building blocks of a successful buyer persona effort. 

Key Takeaways:

07:59 - 08:49 📊 Understanding the Effects of the Pandemic on Buyers

09:16 - 10:01 🤔 What is the Difference Between Profiles and Personas?

10:27 - 11:26 🔑 Helping Buyers Trust You Have the Right Solution

12:59 - 13:55 🧩 First of The Five Rings of Buying Insight

18:24 - 19:03 🏆 What is the Sample Size to Identify Patterns Across Buyers?

20:25 - 21:18 🌍 Meaningful Differences in Each Sector and Industry

22:20 - 23:11 👂🏽 Candid, Open Conversations for People to Share Their Story

25:31 - 26:36 ✍🏽 Avoiding the Buyer Persona Trap