In this episode of Founders Future, with host Olivia Sammons, we’re joined by Jenn Herman, an internationally recognized Instagram educator, speaker, and strategist, and the founder of Jen’s Trends. Jenn shares how a passion project alongside her full-time career evolved into a globally respected brand, built by teaching Instagram strategy at a time when few people truly understood the platform.

Jenn dives into her approach to helping non-traditional and regulated industries succeed on Instagram, breaking down why the platform works differently for lead generation and how intentional, high-quality engagement often leads to stronger conversions. She also reflects on building a brand through education, speaking, and trust, navigating industry shifts like AI and burnout, and why listening to your intuition has been one of the most powerful lessons in her entrepreneurial journey.