Content marketing is intimidating. It’s a big investment of time and money, but can have tremendous ROI in the long run. A good content strategy builds momentum with intention. This starts by establishing a consistent production process, then maximizing output. The internal links from your ranking content will drive momentum and build more traffic. 

James Scherer, VP of Growth at Codeless, shares a “pillar and post” content strategy that has taken organic monthly search sessions from 0 to 55,000 in 15 months. James shares this strategy, case studies and more. In this episode, we cover:

• How companies can implement a pillar and post content strategy
• Case studies of EarlyBird and Monday [dot] com.
• The role of AI in content marketing