In this episode of From the Lab to the Web, I’m joined by Christopher Caudle to unpack a question many life science founders struggle with: how do you attract investor attention on LinkedIn without sounding salesy or out of place?

We talk about why great science often fails to get funded, the communication gap between founders and investors, and how LinkedIn fits into the fundraising journey. Christopher shares practical advice on founder positioning, profile optimisation, content that builds trust, and smart ways to stay on investors’ radar over time.

If you’re a scientist, founder, or CEO trying to raise capital and wondering how visible you really need to be online, this episode will help you see LinkedIn as a long-term trust-building tool, not a shortcut or a pitch deck replacement.