Today we are talking all about building trust. It’s much easier to build trust when you're face to face with somebody for example if you're at a networking event, or you're meeting in person. Your expressions and body language are easier to read in person and you get a feeling too – like those occasions when you strike up a conversation and feel like you’ve known someone for years.

However, many of our first impressions are made online either through emails, websites, social media, or zoom calls. Video is a brilliant tool to help build trust, your audience will be watching you and getting to know you, so you are building trust without knowing it. Much like TV characters we watch, and we feel like we know them – we either warm to them or dislike them.