Natasja Norvall Hart of Evolution Wealth, the 2010 Financial Planner of the Year, reflects on her two-decade journey in the financial planning industry. She emphasises the critical role financial planners play in clients’ lives, particularly during significant life events. Natasja highlights the importance of holistic financial planning and maintaining lasting client relationships. She praises the evolution of the industry, noting how product providers are transitioning from transactional to partnership models. Additionally, Natasja discusses the value of the CFP designation and the significance of continuous professional development and ethics in navigating potential conflicts of interest.