The MinnWest Podcast

Building Legacy and Innovation


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Key Topics Covered

Introduction to Scott Norling and MinnWest Technology Campus

  • Joanna introduces Scott Norling, highlighting his pivotal role as President of MinnWest Technology Campus and his involvement with Life Science Innovations (LSI).
  • Scott shares an overview of his responsibilities, managing both day-to-day operations and long-term planning for the campus, as well as his leadership within the Norling and Eisinger family of companies.

Family Legacy in Agriculture and Innovation

  • Scott reflects on his family's century-old history in Minnesota, beginning with his grandfather’s early farm acquisitions during the Great Depression.
  • Discussion of how his family transitioned from traditional farming to pioneering the local poultry industry and later developing the MinnWest Technology Campus.

Origins of the MinnWest Technology Campus

  • Joanna and Scott discuss the origins of the MinnWest Technology Campus, created as a research hub and a space to expand operations when existing facilities became insufficient.
  • Scott recounts the collaboration between Norling and Eisinger family companies with leaders from Novatech to purchase and renovate the former state hospital property into what is now MinnWest.
  • The vision for the campus as a collaborative environment for technology, research, and manufacturing.

Growth and Impact of Life Science Innovations (LSI)

  • Insights into LSI's purpose as an umbrella organization that provides essential services like HR, IT, and accounting for affiliates, supporting around a dozen active businesses.
  • Discussion of LSI’s research initiatives, particularly in poultry research, which led to the establishment of a new hatchery in Willmar, creating significant employment opportunities.

The Unique Culture and Collaborative Environment at MinnWest

  • How the MinnWest Technology Campus fosters a strong sense of community and collaboration among tenants from diverse fields, including research, development, technology, and general office functions.
  • Description of on-campus amenities such as a fitness center, pool, cafeteria, and daycare center that support employee wellness and satisfaction.

Future Vision and Development Goals

  • Scott shares his perspective on the campus’s future, emphasizing the importance of filling remaining vacant buildings and attracting more technology-oriented businesses.
  • Insights on expansion plans, including upcoming renovations and continued efforts to position MinnWest as a regional innovation hub.

Managing and Maintaining a Historic Campus

  • Joanna and Scott discuss the logistical challenges of maintaining the century-old campus buildings, balancing historical preservation with modern functionality.
  • Insights into the extensive renovations and investments required to preserve the facility’s character while supporting a modern, high-tech campus environment.

Multi-Generational Family Business Dynamics

  • Scott provides advice for managing a multi-generational family business, emphasizing the importance of communication, inclusivity, and adaptability.
  • The role of structured family councils in strategic planning, ensuring alignment across generations while welcoming fresh perspectives and innovative ideas.

Closing Reflections on Community and Legacy

  • Scott reflects on the MinnWest Technology Campus’s impact on the community, noting the campus as a quiet, collaborative space that supports a family-like atmosphere for employees and tenants.
  • Joanna and Scott conclude with thoughts on the importance of fostering a unique work environment and community feel, making MinnWest a welcoming and productive space for companies and families alike.
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The MinnWest PodcastBy Joanna Schrupp