In today’s highly competitive and rapidly evolving business environment, products can be copied, prices can be undercut, and technologies can quickly become outdated. What remains difficult to replicate, however, is a strong, emotional, and long-lasting relationship with customers. Building lifetime customer relationships has become one of the most critical strategies for sustainable business success. Rather than focusing solely on short-term sales or transactional interactions, modern organizations are increasingly prioritizing long-term engagement, trust, and loyalty.