Joins us as we sit down with Jonathan Willbanks, Founder and CEO of Arterra Pet Science, to explore how one rescue dog inspired a movement to redefine pet supplements. Jonathan shares the science behind Arterra’s innovative approach, the hurdles of formulating a pet supplement, and the breakthroughs that made it all possible. Along the way, he offers candid insights on resilience, entrepreneurship, and why integrity is essential for long-term success. Whether you’re a pet owner, veterinary professional, or entrepreneur, this episode delivers practical lessons in science, longevity, and mission-driven leadership you won't want to miss.

Helpful Links

🐶 Learn more about Arterra Pet Science here.

📖 Read more about the cutting edge of canine longevity in Pet Food Processing magazine: https://www.petfoodprocessing.net/articles/18191-canine-longevity-emerges-as-next-frontier-in-pet-supplements

Check out Blockbuster, an award-winning podcast produced by Jonathan!