What separates effective marketing from short-term noise? Recorded at the Effie Awards South Africa, this conversation with Thami Majola, Executive Head of Brands and Communications at Vodacom, unpacks advertising effectiveness through a brand and business lens. 

Thami shares insights on data-driven marketing, customer understanding, AI and the discipline required to build trusted, loved brands. 

Produced in collaboration with our partners, Soweto Media.

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