Some tech leaders are voicing their concerns as generative AI continues advancing at its breathtaking pace. In March, over 1000 tech leaders signed an open letter calling to halt AI development. Just recently, the “Godfather of AI” Geoffrey Hinton quit his role at Google, joining a growing body of technologists warning companies of the danger of AI. After all, isn’t fear of the unknown what makes us uniquely human?

SafeGuard Cyber Senior Director George Kamide is similarly interested in what differentiates distinctly human experiences from artificial ones. George believes safety and trust are critical elements in human-centric growth marketing and product development strategies. As we enter an increasingly “synthetic” or digitally-mediated reality, George encourages marketers and brands to stand out by employing what makes us human: creativity. 

Hot topics discussed:

• Generative AI use cases that quickly boost consumer empathy and brand loyalty without sacrificing connection and innovation 
• Common pitfalls in B2B marketing, such as prioritizing quantity over quality
• The increasing importance of multidimensional diversity in the workplace

Keep the growth going:

• Tune into George and co-host George Al-Koura’s cybersecurity podcast, Bare Knuckles and Brass Tax
• Connect with George Kamide, SafeGuard Cyber Senior Director on LinkedIn
• Connect with Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedIn
• Connect with Billy Fischer, WillowTree Partner & VP of Business Development on LinkedIn
• Follow WillowTree on LinkedIn