In this episode of Mastering Rod Building, host Bill Falconer sits down with Casey Portier, owner of Voodoo Custom Rods, to trace his journey from frustrated angler to custom rod builder and successful retailer. Casey shares how a disappointing rod purchase sparked his interest in building his own, eventually leading to the creation of Voodoo Rods—a business now known not just for its custom builds but also for its curated inventory of high-end Japanese components like Matagi and Just Ace. The conversation explores the evolution of Voodoo Rods from a boutique operation into a growing online retailer, the importance of keeping inventory in stock, and the logistics of shipping in the rod-building world. Casey also discusses the rise in popularity of beginner rod-building kits and the strong, collaborative community that continues to thrive—particularly among builders on the West Coast. Whether you’re a seasoned builder or just starting out, this episode offers insight into the craft, the industry, and the people who drive it.