Today’s marketplace is ever-expanding . It is in this marketplace where brands, such as Facebook, work hard to live, and learn, and grow, … all to consciously rise above the din (… or not). In the end, building, maintaining, and featuring brands by employing short-form videos or any other audiovisual or musical work or unowned or uncontrolled right, especially in an evolving marketplace, requires brand owners and brand employees to be very knowledgeable concerning related business and legal affairs i