In this episode of Messy Growth, I sit down with Aleksandra Korczynksa, one of Poland's most experienced B2B SaaS marketing leaders and current CMO at Survicate.Ola shares her unconventional career move: stepping down from managing a 40+ person marketing team and $10M budget at GetResponse to become hands-on at an early-stage startup. We dig into why senior leaders should embrace "stepping down," how to build scalable marketing engines, and what actually works in 2025.🎯 WHAT WE COVER:

• Why she left GetResponse after 5 years as CMO
• How to decide between PLG vs Sales-Led motion (and when to use hybrid)
• The truth about attribution models (spoiler: stop overcomplicating it)
• Hiring for sense of ownership (and how to check it in 30 mins)
• Why Reddit won't save your GTM strategy
• Launching Uber Eats in Poland from zero
• Going international as a Polish B2B SaaS company
• The coordination tax of managing large teams
• How AI is changing marketing roles (and why technical skills matter more than ever)