Selling to salespeople is a unique position to be in—you’re talking shop with other professionals and leaders in the field!

On the latest episode of Market Mastery, Julian Alvarez, the VP of Sales Development for Gong, talks about the unique advantages and challenges of selling to sales professionals. Having been in sales for over 15 years, he discusses the power of leveraging an extensive professional network and the applications of Gong's conversational intelligence platform.

Julian also covers strategies for multi-threading in sales, the impact of effective sales messaging, and the value of continuous development and support for SDRs.
 
In this episode, you’ll learn: How your professional network can provide critical feedback, insights, and growth opportunities to help you advance your career in sales. The importance of sales development programs to empower employees and to ensure their longevity in their roles. How to maximize the potential of sales technology tools like Gong for forecasting, pipeline management, and KPI tracking.
 
Jump into the conversation:
02:10 Conversation Intelligence and Market Trends
04:27 Selling to Sales Professionals
12:11 Hybrid Work Model and Team Dynamics
19:19 Developing Sales Talent
26:19 Using Gong for Sales Development and Forecasting