Doug Ludlow grew up in Modesto, an agricultural town in Central California. Despite Modesto city’s proximity to Silicon Valley, the city is almost entirely cut off from the technology industry, which is the economic engine of the 21st century. He helped start MainStreet in part to bring back good jobs and upward mobility to the people living in his hometown.

Before MainStreet, Doug split his time between entrepreneurship (founding The Happy Home Company, Hipster, and madKast) and leadership roles at top technology companies, including Google and AOL. 

In this episode, you will hear:

• How Doug kicked started his entrepreneurial journey with a textbook import business
• All about Doug’s experience in the founding class of Techstars
• Why “moments of delight” was key to Mainstreet’s growth strategy and the fun, unique ways that Doug and his team implemented it 

Connect with your host on Instagram at @shauna.armitage and listen to more Startup Renegade stories at www.startuprenegades.com