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Building Morale: "I, We, & X Drives"
In 1942, NYU Physical Education and Health Professor JB Nash wrote an amazing book entitled, "Building Morale." Today, I'm sharing a brief excerpt from Chapter II on "The Hand on the Back" where he goes into what drives human survival, existence, and how a combination of drives can UPlift and elevate culture through things like "art in utility" and striving for excellence or improvements, etc.
*Photo Credit: "JB Nash" courtesy of Roderick Nash
*Photo Credit: "JB Nash" courtesy of Roderick Nash
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By Ron Jones
5
55 ratings
In 1942, NYU Physical Education and Health Professor JB Nash wrote an amazing book entitled, "Building Morale." Today, I'm sharing a brief excerpt from Chapter II on "The Hand on the Back" where he goes into what drives human survival, existence, and how a combination of drives can UPlift and elevate culture through things like "art in utility" and striving for excellence or improvements, etc.
*Photo Credit: "JB Nash" courtesy of Roderick Nash
*Photo Credit: "JB Nash" courtesy of Roderick Nash