What are the success factors in talent, scaling companies, and most importantly, scaling culture? Edward and Jonny cover everything from what motivates (the best) founders, the difficulties of entrepreneurship, and team building and building culture. Jonny Simkin is the Co-founder and CEO of Swiftly, a big data platform that helps public transit agencies improve their operational performance, service reliability, and real-time passenger information. He holds a B.S. in Engineering with an Economics Concentration from Harvey Mudd College. If you're wondering what it takes to scale culture at a company, then this conversation covers just that and the inside tale of entrepreneurship.