The Marketing Matrix

Building Operational Excellence with Trena Stubbs : TMM 175


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From Virtual Support to Government ContractsAre you ready to transform your business operations and unlock scalable growth? In this episode, Lisanne Murphy interviews Trena Stubbs, founder of CEO Apex Virtual Solutions, about her journey from virtual assistance to becoming a leader in operational excellence — including her insights into AI, government contracts, and industry trends that are shaping the future of business support.

 

Key Topics:

  • Trina's background and how her early organizational skills led to founding Apex Virtual Solutions
  • The evolution from providing virtual assistance to building operational frameworks for scaling
  • Common operational gaps small businesses overlook and how to address them early
  • How to empower teams through systems setup and strategic delegation
  • The role of AI in virtual support and client fulfillment, plus balancing technology with human touch
  • Transitioning from virtual assistants to high-end services and the upcoming shift away from VA components
  • Navigating government contracts: opportunities, challenges, and key processes
  • Differentiators that set Trina’s consultancy apart in a competitive market
  • Industry trends: fractional movement, remote work, and the rise of strategic partnerships
  • Personal growth reflections, including the importance of self-awareness and managing client relationships effectively

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    Timestamps:

     

    00:00 - Welcome and introduction to Trina Stubbs and her expertise

    02:05 - Trina's journey from corporate to virtual support and operational frameworks

    04:58 - Identifying client needs and the operational gaps in businesses

    07:56 - When and why businesses should bring in operational support early

    08:57 - The importance of systems, culture, and communication in business success

    10:07 - Types of businesses Trina works with, including government agencies

    11:18 - The impact of AI on operations and client service — finding the right balance

    12:49 - How AI influences client fulfillment and team dynamics

    15:00 - Managing different client preferences for old-school vs AI solutions

    16:28 - Transitioning away from VA services and the strategic reason behind it

    17:19 - Managing context switching and energy in serving diverse client needs

    19:56 - Effective client acquisition strategies: blogging, partnerships, and thought leadership

    21:45 - Winning government contracts: strategies, challenges, and success stories

    23:29 - Unique aspects of Trina’s approach and her secret sauce—personal involvement and relatability

    25:37 - Self-awareness as a business owner: leveraging strengths and managing weaknesses

    27:08 - Industry trends influencing Trina’s business: fractional movement and remote work

    29:36 - How to connect with Trina and follow her work


     

    Connect with Trena Stubbs:

    https://apexassisting.com

    https://www.youtube.com/@trenastubbs

    https://www.tiktok.com/@trenavstubbs

    https://www.linkedin.com/in/trenavstubbs/


     

     IF WE WORK TOGETHER, YOU’LL GAIN:

    ➤ Enhanced intercultural communication and leadership skills.

    ➤ Strategies for building trust-based client relationships.

    ➤ Insights into leveraging AI for executive coaching.

    ➤ Tailored solutions for navigating US-India business dynamics.


     WHY IT WORKS:

    This isn't just another leadership program; it's a partnership focused on results. We use cultural insights, AI, and relationship-building to make strategic decisions that elevate your leadership and business.

     

     WHAT’S NEEDED TO WORK TOGETHER:

    ➤ A commitment to intercultural growth and development.

    ➤ Openness to innovative strategies and AI tools.

    ➤ A desire to enhance leadership presence and authenticity.

     READY FOR THE NEXT STEP?

    👍 If you're ready to transform your leadership approach, let’s talk. Schedule a call with us below to get started.

    👉 Schedule a call

     

    See you next week on The Marketing Matrix!

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    The Marketing MatrixBy Lisanne Murphy

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