The focus of this SCRUM is improve every aspect o your customer data collection process. Since you haven't looked at it beyond understanding how to market and sell, this is taking it to another level.

The Sprints will analyze where you are and identify holes in your customer knowledge. Then fill in the holes so the picture is complete. Marry this to all of your process improvements to date and you have an excellent INternal Report for later use as you continuously improve your production and servicing processes.

Now take this docuement and convert it into a document you can use as marketing collateral.

Topics: SCRUM - What Do We Know and Don't Know? Sprints Analyze the data currently collected Build a composite picture of core customers Where are thge holes? What don't we know? Recomendations of what to collect, how to collect it, who to share it with - to complete the picture?