In this episode, Conor Tiernan, VibePay’s head of insights, joins Ellie Duncan to discuss joining the business to build out its new insights platform, VibePay Insights, which uses Open Banking data. Conor explains his own background in financial advice, payments and Open Banking, including most recently at Klarna, where he headed up its Open Banking initiatives. He explains how VibePay is helping businesses and brands to engage with an audience directly by identifying purchasing trends and establishing buying intent – what he refers to as “conversational commerce”. Conor discusses the potential value that this offering can create for brands and their customers. Finally, with VibePay having secured additional funding from existing investors recently, the conversation moves onto the UK fintech sector more generally, and the UK government’s National Payments Vision.