
Sign up to save your podcasts
Or
What does it take to build a brand that not only survives but thrives by prioritizing the planet over profit? In this episode of Building One, host Tomer Cohen sits down with Jenna Johnson, the President of Patagonia, to explore how the iconic brand is reshaping the future of business through innovation and sustainability. Together, they unpack how Patagonia anticipates customer needs, drives environmental change, and builds products with purpose—not just for today, but for the planet’s future.
Jenna has served as the President of Patagonia for over four years, after spending a decade with the company in other roles. She has held several leadership positions with Patagonia, including Vice President of Technical Outdoor and Senior Global Director for Technical Outdoor. A passionate rock climber and outdoor enthusiast herself, Jenna brings a unique perspective to her role, using her personal experiences as an athlete to inform Patagonia’s product design and testing.
In this episode, you’ll hear about:
If you’re building a business or leading a brand that seeks to prioritize sustainability, this conversation will offer actionable lessons on how to drive innovation while remaining committed to a greater purpose.
Follow Jenna Johnson on LinkedIn
Follow Tomer Cohen on LinkedIn and check out his newsletter, Building LinkedIn.
5
2121 ratings
What does it take to build a brand that not only survives but thrives by prioritizing the planet over profit? In this episode of Building One, host Tomer Cohen sits down with Jenna Johnson, the President of Patagonia, to explore how the iconic brand is reshaping the future of business through innovation and sustainability. Together, they unpack how Patagonia anticipates customer needs, drives environmental change, and builds products with purpose—not just for today, but for the planet’s future.
Jenna has served as the President of Patagonia for over four years, after spending a decade with the company in other roles. She has held several leadership positions with Patagonia, including Vice President of Technical Outdoor and Senior Global Director for Technical Outdoor. A passionate rock climber and outdoor enthusiast herself, Jenna brings a unique perspective to her role, using her personal experiences as an athlete to inform Patagonia’s product design and testing.
In this episode, you’ll hear about:
If you’re building a business or leading a brand that seeks to prioritize sustainability, this conversation will offer actionable lessons on how to drive innovation while remaining committed to a greater purpose.
Follow Jenna Johnson on LinkedIn
Follow Tomer Cohen on LinkedIn and check out his newsletter, Building LinkedIn.
3,004 Listeners
1,632 Listeners
30,884 Listeners
995 Listeners
3,118 Listeners
8,810 Listeners
646 Listeners
200 Listeners
323 Listeners
111,399 Listeners
713 Listeners
1,019 Listeners
312 Listeners
56 Listeners
571 Listeners
1,275 Listeners
395 Listeners
5,352 Listeners
142 Listeners
99 Listeners
33 Listeners
77 Listeners
44 Listeners
83 Listeners