Have you ever wondered why some customers happily pay premium prices while others haggle over pennies? Or why certain brands command loyalty despite fierce competition? The answer lies in one powerful concept: perceived value.

Think about it – when was the last time you chose a product simply because it was the cheapest option? Chances are, you weighed multiple factors: quality, features, reputation, and how it compared to alternatives. That mental comparison process happens in your customers’ minds too – and it’s the key to unlocking greater sales and loyalty.

Full Article: https://ecommercepsychology.com/building-perceived-value-through-comparison-frameworks/

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