On this episode of The Beautiful AI Podcast, we’re joined by Lisa Stroud Westhafer, Founder of True Beauty Lashes, to explore how AI-powered personalization is transforming the way consumers discover and shop for beauty products.

Lisa shares the inspiration behind launching LashLovr™, a personalized lash recommendation experience powered by AI and augmented reality. By integrating Perfect Corp.’s Virtual Try-On and Face Analyzer APIs, True Beauty Lashes has created a seamless, high-impact shopping journey that helps consumers visualize and find their perfect lash match in real time.

We dive into the consumer pain points that inspired the innovation—particularly the challenge of lash fit—and how AI is helping to eliminate guesswork, increase confidence, and drive more meaningful engagement at the point of purchase. Lisa also shares her journey as a founder, her perspective on building a brand rooted in personalization, and her advice for female entrepreneurs navigating the evolving beauty and tech landscape.

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Learn more about Lisa Stroud & True Beauty Lashes:
https://www.linkedin.com/in/lisamariestroud/
https://www.inspiretruebeauty.com/
 
Learn more about Perfect Corp.:
https://www.perfectcorp.com/business
https://www.linkedin.com/company/perfect-corp/  
 
Check us out:
Connect with Wayne Liu, the Host: https://www.linkedin.com/in/wayneliu88/  
Subscribe for more insightful episodes!

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Timestamps:
02:12 Lisa’s Founder Journey
04:15 The Lash Buying Pain Point
06:28 AI Personalization Explained
08:28 Why APIs Change Everything
11:50 LashLovr Customer Journey
14:53 Business Impact and Testing
17:16 Vibe Coding Lessons
19:11 Future of AI Beauty
20:35 Final Thoughts