In a new episode of 'This Much I Know,' Carlos hosts Andy Budd, a veteran UX/UI designer and one of our venture partners, to discuss his latest book, 'The Growth Equation: How Early Stage Startups Can Build a Powerful Engine for Growth.'

Andy shares his journey from being a tech enthusiast to launching the UK's first UX agency, ClearLeft.

The discussion rich with anecdotes and actionable insights explores key themes to help founders navigate the complexities of startup growth. These include:

founder-led sales;

creating a go-to-market strategy, and the importance of customer retention and onboarding.

He emphasizes practical, incremental approaches to building a customer base, crafting effective sales emails, and leveraging community-driven growth.

Andy advocates for positioning and language-market fit as critical aspects of early-stage success, suggesting that a focused effort on understanding and connecting with the target audience precedes establishing a strong brand.

Show notes:

Andy Budd - linkedin.com/in/andybudd

Carlos Espinal - linkedin.com/in/carloseduardoespinal

Seedcamp - seedcamp.com

Andy Budd - andybudd.com/book

The Growth Equation: How Early Stage Startups Can Build a Powerful Engine for Growth by Andy Budd is available in bookstores and online.