storyOS

Building Powerful Narratives: The Four Norms Framework with Jason Locy


Listen Later

This second installment with Jason Locy, author of "Culture Bending Narratives," brings us into the practical frameworks for building organizational narratives that drive meaningful change. Discover how to move beyond surface-level storytelling to create deeper narratives that align with your organization's purpose and values. You'll learn:

  • How to use the Four Norms Framework (desires, mindsets, behaviors, and language) to evaluate and build your narrative
  • Understanding the three key strands that make up a powerful narrative: cultural, personal, and aspirational
  • Why tension between these narrative elements is necessary and how to harness it productively
  • Practical approaches to strategic planning that remain flexible in our rapidly changing world

Whether you're leading a large organization or building your personal brand, this episode provides concrete tools for crafting narratives that authentically reflect your values and drive positive change in the world.

LINKS:

  • Jason Locy
  • Istoria Collective
...more
View all episodesView all episodes
Download on the App Store

storyOSBy Istoria

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

104 ratings


More shows like storyOS

View all
This American Life by This American Life

This American Life

90,955 Listeners

Global News Podcast by BBC World Service

Global News Podcast

7,834 Listeners

The Infinite Monkey Cage by BBC Radio 4

The Infinite Monkey Cage

2,049 Listeners

Part Of The Problem by GaS Digital Network

Part Of The Problem

4,925 Listeners

That Sounds Fun with Annie F. Downs by That Sounds Fun Network

That Sounds Fun with Annie F. Downs

10,450 Listeners

Matt and Shane's Secret Podcast by Matt McCusker & Shane Gillis

Matt and Shane's Secret Podcast

11,479 Listeners

The Daily by The New York Times

The Daily

113,004 Listeners

Up First from NPR by NPR

Up First from NPR

56,983 Listeners

Where Should We Begin? with Esther Perel by Esther Perel Global Media

Where Should We Begin? with Esther Perel

14,932 Listeners

Conan O’Brien Needs A Friend by Team Coco & Earwolf

Conan O’Brien Needs A Friend

59,649 Listeners

The Intelligence from The Economist by The Economist

The Intelligence from The Economist

2,567 Listeners

With The Perrys by The Perrys

With The Perrys

7,073 Listeners

The Rest Is History by Goalhanger

The Rest Is History

15,844 Listeners

How I Write by David Perell

How I Write

88 Listeners

Good Hang with Amy Poehler by The Ringer

Good Hang with Amy Poehler

13,054 Listeners