Pricing Heroes

Building Pricing Functions: Lessons from Startups to Multinational Brands with Sheetal Chavan


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In this episode of Pricing Heroes, we sit down with Sheetal Chavan, the Commercial Pricing Lead at Zalando, one of Germany's largest online retailers selling shoes, fashion, and beauty products. With six years of experience in pricing and a diverse background across various business functions, Sheetal shares her journey into the pricing profession and offers valuable insights for both newcomers and seasoned professionals in the field.

Sheetal recommends several resources for those interested in pricing:

  • The 10 Rules of Highly Effective Pricing by Danilo Zatta
  • Price Model Revolution by Danilo Zatta

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Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.

For more information about AI pricing solutions, visit Competera.ai.

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Pricing HeroesBy Aaron Thomasson