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Building RDC Media Pvt. Ltd. into a Thriving Business | Durgaram Choudhary | The Music Podcast
Durgaram Choudhary, the Managing Director of RDC Media Pvt. Ltd, has an inspiring journey from selling cassettes with just ₹150 to building a global content distribution and monetization powerhouse. In 2013, he founded RDC Media, now managing over 1 lakh audio tracks and 25,000 videos globally, while collaborating with industry giants like T-Series, Hungama, and Reliance. He has also worked extensively with platforms like YouTube and iTunes, establishing RDC Media as a leader in the digital entertainment space. As the visionary behind Koo Koo TV Kids, he has created a platform that combines fun and learning for children through engaging, theme-based videos. Tune in to hear his incredible story of perseverance, innovation, and success!
Instagram: https://www.instagram.com/durgaram_choudhary?igsh=MXEyNXczbzhtdXQweA==
Facebook: https://www.facebook.com/durgaram.choudhary.10?mibextid=ZbWKwL
_
Listen to this episode with Durgaram Choudhary on all leading audio streaming channels!
_
EPISODE DESCRIPTION:
In this episode of The Music Podcast, host Tarsame Mittal sits down with Durgaram Choudhary, the Managing Director of RDC Media Pvt. Ltd., one of India’s most successful media companies. RDC Media empowers content creators by monetizing their work across platforms like YouTube, Spotify, Apple iTunes, Saavn, Gaana, Amazon, Wynk, and more.
Hailing from a small village in Rajasthan, Durgaram’s journey is a testament to resilience and determination. Starting with menial jobs to make ends meet, he built his career step by step—from packaging cassettes to working with industry giants like Hungama, Reliance Communications, and T-Series, where Bhushan Kumar himself signed his offer letter. His entrepreneurial vision led to the creation of RDC Media, now a 150+ employee global powerhouse, and the expansion of his business into regional markets across India.
Beyond his media ventures, Durgaram is also the mastermind behind Koo Koo TV Kids, a successful platform that combines fun and learning for children through engaging, theme-based videos. His dedication to understanding audiences and meeting their needs has been the cornerstone of his success.
In this inspiring conversation, Durgaram shares his challenges, from starting over multiple times to making bold sacrifices, like leaving his family to follow his passion. Packed with insights on perseverance, innovation, and entrepreneurship, this episode is a must-watch for anyone looking for motivation, whether you're an aspiring entrepreneur, a music enthusiast, or simply someone chasing their dreams. Stay tuned for this incredible story!
_
EPISODE CHAPTERS :
00:00 - Sneak Peek
01:17 - Meet the Man
04:36 - Small Town, Big Dreams
09:29 - Escaping from Home
11:05 - Mumbai Hustle Begins
16:34 - First Step into Music
24:41 - Regional Music Boom
26:55 - Reliance Breakthrough
35:56 - Working with Hungama
43:53 - Starting Rama Communications
52:49 - Cracking YouTube
55:53 - Birth of RDC Media
1:00:14 - Business from Scratch
1:10:40 - Koo Koo TV Expansion
1:21:18 - Film Industry Leap
1:28:15 - Winning Without Contacts
1:33:58 - Lessons from the Top
1:36:49 - Hometown Hero
1:41:09 - Bollywood vs Regional
1:44:37 - Professional Opportunities in the Industry
1:47:07 - The Issues in the Regional Industry
1:50:47 - #AskTheGuest
2:00:41 - What’s next? + His legacy
2:01:56 - Handling Competition & other struggles
2:07:31 - The Biggest Supporter
2:10:29 - Thank You!
2:10:47 - Behind The Scenes
_
Subscribe to our YouTube Channel:
The Music Podcast YT Channel – https://www.youtube.com/@_TheMusicPodcast_
_
Host - Tarsame Mittal
Guest – Durgaram Choudhary
Audio Credits:
Dialogue Editor, Mix and Master by Nikhil Bhagwat
Producer - Vinita Sabberwal
Business Head - Dimple Mehta
THE CREW –
CONTENT TEAM - Abhineet Mandal, Janice Fernandes, Fahiyan Hussain
Head of Production – Sahil Choubey
Post Production - Srinivas Rao, Ashutosh Surendra Kharunkar, Piyush Rajpoot
Content Researcher – Princy Surana
View all episodes
By The Music Podcast - Tarsame MittalDurgaram Choudhary, the Managing Director of RDC Media Pvt. Ltd, has an inspiring journey from selling cassettes with just ₹150 to building a global content distribution and monetization powerhouse. In 2013, he founded RDC Media, now managing over 1 lakh audio tracks and 25,000 videos globally, while collaborating with industry giants like T-Series, Hungama, and Reliance. He has also worked extensively with platforms like YouTube and iTunes, establishing RDC Media as a leader in the digital entertainment space. As the visionary behind Koo Koo TV Kids, he has created a platform that combines fun and learning for children through engaging, theme-based videos. Tune in to hear his incredible story of perseverance, innovation, and success!
Instagram: https://www.instagram.com/durgaram_choudhary?igsh=MXEyNXczbzhtdXQweA==
Facebook: https://www.facebook.com/durgaram.choudhary.10?mibextid=ZbWKwL
_
Listen to this episode with Durgaram Choudhary on all leading audio streaming channels!
_
EPISODE DESCRIPTION:
In this episode of The Music Podcast, host Tarsame Mittal sits down with Durgaram Choudhary, the Managing Director of RDC Media Pvt. Ltd., one of India’s most successful media companies. RDC Media empowers content creators by monetizing their work across platforms like YouTube, Spotify, Apple iTunes, Saavn, Gaana, Amazon, Wynk, and more.
Hailing from a small village in Rajasthan, Durgaram’s journey is a testament to resilience and determination. Starting with menial jobs to make ends meet, he built his career step by step—from packaging cassettes to working with industry giants like Hungama, Reliance Communications, and T-Series, where Bhushan Kumar himself signed his offer letter. His entrepreneurial vision led to the creation of RDC Media, now a 150+ employee global powerhouse, and the expansion of his business into regional markets across India.
Beyond his media ventures, Durgaram is also the mastermind behind Koo Koo TV Kids, a successful platform that combines fun and learning for children through engaging, theme-based videos. His dedication to understanding audiences and meeting their needs has been the cornerstone of his success.
In this inspiring conversation, Durgaram shares his challenges, from starting over multiple times to making bold sacrifices, like leaving his family to follow his passion. Packed with insights on perseverance, innovation, and entrepreneurship, this episode is a must-watch for anyone looking for motivation, whether you're an aspiring entrepreneur, a music enthusiast, or simply someone chasing their dreams. Stay tuned for this incredible story!
_
EPISODE CHAPTERS :
00:00 - Sneak Peek
01:17 - Meet the Man
04:36 - Small Town, Big Dreams
09:29 - Escaping from Home
11:05 - Mumbai Hustle Begins
16:34 - First Step into Music
24:41 - Regional Music Boom
26:55 - Reliance Breakthrough
35:56 - Working with Hungama
43:53 - Starting Rama Communications
52:49 - Cracking YouTube
55:53 - Birth of RDC Media
1:00:14 - Business from Scratch
1:10:40 - Koo Koo TV Expansion
1:21:18 - Film Industry Leap
1:28:15 - Winning Without Contacts
1:33:58 - Lessons from the Top
1:36:49 - Hometown Hero
1:41:09 - Bollywood vs Regional
1:44:37 - Professional Opportunities in the Industry
1:47:07 - The Issues in the Regional Industry
1:50:47 - #AskTheGuest
2:00:41 - What’s next? + His legacy
2:01:56 - Handling Competition & other struggles
2:07:31 - The Biggest Supporter
2:10:29 - Thank You!
2:10:47 - Behind The Scenes
_
Subscribe to our YouTube Channel:
The Music Podcast YT Channel – https://www.youtube.com/@_TheMusicPodcast_
_
Host - Tarsame Mittal
Guest – Durgaram Choudhary
Audio Credits:
Dialogue Editor, Mix and Master by Nikhil Bhagwat
Producer - Vinita Sabberwal
Business Head - Dimple Mehta
THE CREW –
CONTENT TEAM - Abhineet Mandal, Janice Fernandes, Fahiyan Hussain
Head of Production – Sahil Choubey
Post Production - Srinivas Rao, Ashutosh Surendra Kharunkar, Piyush Rajpoot
Content Researcher – Princy Surana