In this episode, Clayton has a lively discussion with Pixie Greatorex, a pet industry writer, blogger, and SEO specialist. Pixie shares her journey from owning a pet-sitting business to becoming a freelance writer in the pet industry. Their conversation delves into the importance of content strategy, the impact of AI on writing, and the value of blogs in increasing Google rankings. Pixie emphasizes the need for businesses to prioritize blogs and shares insights on building relationships, pricing transparency, and the evolving landscape of content creation in the digital age. 

KEY TAKEAWAYS

• Building relationships with other professionals in the industry can lead to potential leads and collaborations.

• Utilizing LinkedIn for personal branding and networking can be effective in attracting the right clients.

• Developing a clear content strategy, including blogs and email marketing, can significantly impact a business's online presence and lead generation.

• Blogs can increase a business's ranking on Google by 434%, making them a valuable tool for visibility and attracting potential customers.

• Being transparent about pricing can help potential clients understand the value of services and reduce barriers to inquiry.

BEST MOMENTS

"You need a strong presence obviously on social media, but be clear, have a strategy. have content pillars for people that don't know what they are."

"You need to make sure that everything that goes on your website and in your blog is completely directed at what you do. And your words, you need to pick certain words to put in your copy that tell Google that."

"I think being funny is really like such an event. Like I'm naturally a funny person. So I'm thinking, well, that's a gift I've got that I could use where I don't like to be bored."

"If I can't add value, I don't want to work with you and I hope if I can't add value, you don't want to work with me."

HOST BIO

Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. 

Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica).

As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals.
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