Dan Daron of Searchspring links an improved e-commerce customer experience directly to a company's bottom line. Merchandising and improved search solutions are important to this improved customer experience, whether the company is a retailer, brand, or B2B wholesaler or SAAS company.

"If a customer can't find the products that they're looking for, you've basically lost them. They have, little to no attention span these days," says Dan.

Calling on his experience at Searchspring and as an e-commerce and marketing consultant for 16 years, Dan provides tips on merchandising. He also discusses how Searchspring works with e-commerce teams to provide the tools and services to enable them to succeed. He describes how Searchspring is building relationships, becoming a thought leader in the e-commerce industry, and creating a community among e-marketers. He also gives hints about what the company's recent merger with Nextopia will mean for the industry. 

Highlights include:

• Improving your search engine is a quick way to improve your bottom line.
• Customizing product recommendations will drive both upsells and cross-sells, while simultaneously improving the customer experience. 
•  Searchspring gains customers through building relationships. It builds these relationships through a variety of channels including Sales Development Representatives, thought leadership, trade shows, media, and developing relationships within the tight-knit e-commerce community.

This episode is produced by New North. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.

With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision.