Mike Kim discusses branding and relationships on Pastoring in the Digital Parish. Mike offers an important way of refocusing how we think about marketing and branding, making them a lot more palatable for those of us wary of business-ifying faith. Mike says that “marketing isn’t about a sale, it’s about  beginning a relationship.”

Mike Kim is a business coach and marketing strategist who specializes in personal branding, product launch strategies, and copywriting. He’s the author of You Are the Brand, a book that is super-relevant to the future of the pastorate, especially as it relates to digital ministry.