Content production is important, but building relationships on the ground is far more crucial, according to Jeff Perkins, CMO and Head of Product at ParkMobile, an app that helps people find and pay for parking in over 400 cities across the U.S. 

“Build a peer group that you can go to and bounce ideas off of and share insights and share learning,” he says in this episode of Tech Qualified. “That will be one of the most valuable things you can have in your career.”

Jeff is a 10-year veteran of the advertising industry who now leads the marketing team at the startup, reinforcing their reputation as an industry thought leader.

At ParkMobile, Jeff nurtures crucial relationships with business partners, suppliers and municipal employees in the parking service industry while also navigating the behaviors and needs of customers. 

“It really is a fun opportunity where I'm able to work across B2B marketing and B2C marketing,” Jeff says. 

Jeff has championed his company’s role as an industry thought leader, particularly through the production of meaningful content. At both his previous and current job, he has found that providing information through webinars, newsletters and trade show events helps bring in new clients and partners and reinforces relationships.

This episode is produced by New North. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.

With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision.