Building Relationships with Customers at Scale (E144)

* Vincent Phamvan* Founder of Vyten Career Coaching

Notes:

* Polish vs Authenticity* About Me, should be about the customers* Storybrand Framework, Don Miller* Ways to talking directly with customers* Call customers directly* Use Instagram Live/Stories* Email is King* SMS will increase in the future* Paul Graham - "Do things that don't scale"* Accelerate your learning* "Get bigger without your customers feeling like you got bigger"

Sponsors:

* Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – Dropshipping Automation Software

Links:

* https://www.vyten.com/* https://www.linkedin.com/in/vphamvan/* https://www.linkedin.com/company/vyten/* https://www.instagram.com/vytenprep/* https://twitter.com/vyten

Transcript:

Charles (00:00):

On this episode of the Business of eCommerce, I talk with Vincent Phamvan, about building relationships with customers at scale. This is a business of eCommerce episode 144.

Charles (00:19):

Welcome to the business. E-Commerce the show that helps eCommerce retailers start launch and grow the eCommerce business. I'm here today with Vincent and we had talking about how to build relationships with customers at scale. And this episode, he has a quote from Paul Graham that I really love that I'm going to link in the show notes. He also gives a list of different ways. You should be talking directly with your customers to get better customer feedback. I think there's some great tips there in this episode. So I will link to those in the show notes, but let's get right into that episode. So Hey Vincent, how you doing today? Hey, I'm good, Charles. Thanks for having me. Yeah. Awesome. To have you on the show, I'm just chatting a bit on the kind of pre show here, but I want to kind of get right into it.

Charles (01:04):

So talking about building relationships with customers at scale, so quick, quickly, a little bit of background, you're the founder of a career coaching platform. That's right. What exactly is that? So career coaching is if I'm looking for a job, that sort of thing, I've kind of switching jobs and you kinda, your platform helps folks do this, that kind of at scale, basically. Yeah, absolutely. So we saw a digital membership to a program that's called Vitan and Vitan helps people grow in their careers. So, you know, the average corporate job posting today gets 250 applications or resumes for every single application. So it's normal for job seekers to be pretty frustrated with the process you think about you're competing. And right now, especially with the pandemic,