“If you nurture those people and show trust, they show trust in you.”

– Janice Porter

Are you leaving on the table chasing new leads? Janice Porter is a relationship marketing specialist. She says most people hear that and focus on the word marketing, but the focus should really be on the relationship part.  Her work centers around building relationships and nurturing relationships to grow your business.

She talks about nurturing the people that you’ve already done business with. Having a lot of past clients or connections doesn’t do you any good if you don’t nurture them. Part of it is knowing when to give and when to ask.

Even though we are talking about relationships, we’re also talking about marketing, so you may be wondering about social media. Janice asks two questions: Where is your target audience? Do you feel comfortable there?

We talk about: 

• Using LinkedIn for networking and content strategies
• Why greeting cards strategies can get you noticed
• Connecting and nurturing by paying attention
• Listening to heartfelt prompts
• Setting up a system to make nurturing easy and authentic
• Optimizing your LinkedIn profile

BIO

Janice Porter is a relationship marketing specialist, podcast host, and LinkedIn trainer. She has an innate curiosity, which she has leveraged into building business relationships and teaches others how to do the same. Her passion is working with people who want to build their businesses through relationship marketing and networking – and she does that using online and offline strategies.

LinkedIn training is a huge part of Janice’s business. She believes all business professionals need to have a magnetic LinkedIn profile, and that LinkedIn is THE platform for attracting new clients, strategic partners and referrals. Staying connected, and nurturing relationships comes next – and Janice shows clients how to implement a “tangible touch” follow-up system to do just that.

Janice really values the friendships and business relationships she makes and when she meets someone new is always thinking: “How may I support you?”

LINKS

• Website: https://www.janiceporter.com/
• LinkedIn: https://www.linkedin.com/in/janiceporter/
• Facebook: https://www.facebook.com/janiceporter1
• Podcast: https://podcasts.apple.com/us/podcast/id1467446457

Doable Changes from this episode:

• SEND A CARD. When’s the last time you got a card in the mail? I bet you opened it when you did. Snail mail cards get noticed. Try sending one for a client’s birthday or to congratulate them.
• PAY ATTENTION. Not sure what to send a card for? Pay attention. If you follow a client on social, notice when they have a work win, a life milestone, or something else going on. Send a card letting them know you are thinking of them. The more you do this, the more you’ll start to pick things up.
• SET UP A SYSTEM. Sending cards is hard without an address. Get in the habit of asking for addresses and getting them into your system. You can set up specific times to send cards to contacts (though some will be spontaneous because you got a heartfelt prompt.)