What happens when AI stops being just a helper and starts reshaping the very core of marketing strategy and brand building? 

In this episode of The Search Session, Gianluca Fiorelli sits down with Joanna Lord, global brand leader, to explore how AI is transforming organizations, driving growth, and redefining resonance. 

From productivity gains to bold strategic pivots, Joanna shares a clear, practical lens on the future of marketing and what it means to lead with AI at the center. Tune in for a conversation that’s equal parts insightful and actionable.

This is the 33rd episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh 

Here's what you'll learn in this episode:

• (00:06) Meet Our Guest: Joanna Lord
• (04:08) AI-Native Roles Across Startup Stages
• (08:30) CRM-Powered SEO
• (17:29) Beyond Efficiency: AI as Marketing Strategy
• (25:25) From Reach to Resonance
• (35:03) AI is Merging Creators with Brand Strategy
• (42:36) Measurement and Consent-First Personalization
• (45:46) The Fireside Questionnaire

👉 Read the full article and explore additional insights:  

https://www.advancedwebranking.com/blog/building-resonant-brands-with-ai 

Where to find Joanna Lord 

• X: https://x.com/joannalord  
• Website: https://www.joannalord.com/ 
• Threads: https://www.threads.com/@joannalord
• LinkedIn: https://www.linkedin.com/in/joannalord
• Substack: Building Beautiful Things > https://joannalord.substack.com/ 

Where to find Gianluca Fiorelli 

• Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ 
• X: https://x.com/gfiorelli1 
• Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social 
• Website: https://iloveseo.net/ 

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