What does it take to create a business plan that flows across marketing, sales, operations, and accounting, all the way to revenue?

In this episode of Scale Smart Live ,Taja M. Graham welcomes Elissa B., Founding Partner at The Critical Standard and a multi-venture founder known for turning strategic ideas into real-world outcomes.

Elissa has scaled two digital startups from the ground up and built business partnerships valued in the tens of millions. Her approach is practical, high energy, and focused on aligning business strategy with systems that actually drive growth.

This conversation explores:

1. How leaders can build a plan that actually flows

2. Why ROI is the elephant in the room

3. How your digital footprint impacts your revenue

Whether you are leading a service-based business or rethinking your strategy for scale, this episode offers actionable insights to align your planning with your profit goals.

To learn more, visit opsiq.biz.