Carl and Richard talk to Jeremy Freeley and Alan O'Connor about their experiences building Road Buddy for Windows Phone 8. Road Buddy uses the GPS and accelerometer data from the phone to determine if you are in a car accident and contact emergency services with your location, nature of the impact and medical information. Jeremy and Alan talk about how they built the application, the challenges in integrating via text message with emergency services, their involvement with Imagine Cup and a whole host of other issues around getting to market with a cool mobile application.