James Avery is joined by Sam Wright, Kevel’s strategic advisor, to discuss the essential steps for launching and maturing a retail media business. Drawing from his experience globalizing Klarna Media, Sam breaks down how businesses of all sizes—from small startups to billion-dollar enterprises—can diversify their revenue through targeted advertising. The conversation explores critical growth strategies, including how to align C-suite leadership with product teams, transition from trade dollars to measurable performance media, and leverage granular SKU-level data to create a competitive "transaction graph". Whether navigating the tension between user experience and monetization or evolving into a sophisticated commerce media network, this episode provides a practical roadmap for scaling a modern ad business.

Get in touch with us! https://www.kevel.com/contact