In this episode of People-First Builders, host Fletcher Wimbush sits down with Michael Feazel, Co-Founder and CEO of Roof Maxx, to explore how structured training, intentional leadership, and innovative business models are reshaping the roofing industry.

With decades of experience as a roofing contractor and industry thought leader, Michael shares his journey from climbing roofs in the 1980s to building one of the fastest-growing roofing service networks in the country. He explains how Roof Maxx created an entirely new category—roof rejuvenation—and how simplifying the work has opened the door to scalable teams, broader talent pools, and more sustainable careers in the trades.

The conversation dives deep into workforce challenges in construction, the importance of always recruiting, and why training and onboarding are not optional—but foundational—for long-term success. Michael also breaks down how systems, peer learning, and clear expectations help small operators grow beyond the one-man-band stage.

In this episode, you'll learn:

• How structured training enables scalable roofing teams

• Why simplifying work expands access to talent in the trades

• Best practices for recruiting, onboarding, and retention

• Lessons from building a national dealer network and training platform

• How people-first leadership supports growth without sacrificing culture

This episode is a must-listen for roofing contractors, trade business owners, and construction leaders looking to build stronger teams, extend asset life for customers, and grow with intention.

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