“The worst thing you can do in your start-up journey is being paranoid that someone is going to steal your idea. Most startups will fail because of their own doing and not because someone stole their idea. For a startup it’s important to be out there, talk to people and learn what the applications are, and listen - if someone is using the product then probably they are going to be using it in a way you might not have anticipated or for reasons you might not have anticipated.”

Join Spandana Bhattacharya and Javier Torres on Wharton Tech Toks as they talk to Roel Peeters, a serial entrepreneur with over 25 years of startup experience, who’s currently the co-founder and CEO of Roost. Roel is also a co-inventor of low-power Wi-Fi Personal Area Networks (PAN) technology and successfully created a worldwide standard known as “Wi-Fi Direct”. Listen in to learn more about Roel’s entrepreneurial journey, nuances of innovating for tech hardware versus software, and the VC landscape for tech hardware. Roel also shares practical tips on how to decide whether to become an entrepreneur, identify product-market fit, hire the first few employees, refine GTM strategy, and build and sell a successful tech start-up.