This episode of the Kyero Pro Podcast features a real-world case study of an AI agent being deployed inside a working real estate agency on the Costa del Sol.Annelies Verhaeghe, Partner at Chapter Marbella, joins Cristina Sancho and Johan Duke from Initia - an operational intelligence studio - to walk through the full process: from identifying which tasks could be automated, to designing, training, and testing a custom AI agent named Sofia.The conversation covers how Initia's discovery tool, Aria, was used to map Annelies's daily operations; how Sofia was trained to respond in Chapter Marbella's tone of voice; the difference between a chatbot, an AI chatbot, and an AI agent; and the practical questions estate agents have about cost, fit, and ROI.Hosted by Martin Dell (co-founder, Kyero) and Alfredo Bloy-Dawson (marketing consultant, Costa del Sol).Topics covered:🔹 What an AI agent is and how it differs from a chatbot🔹 How Initia's Aria process maps business operations through conversation🔹 Designing and training Sofia, Chapter Marbella's AI concierge🔹 Calculating ROI for automation projects🔹 What good and bad-fit clients look like for this type of work🔹 Cost ranges for setup and ongoing maintenance🔹 Why mindset matters more than technical knowledgeGuests:🔹 Annelies Verhaeghe https://www.chapter-marbella.com/🔹 Cristina Sancho https://www.initia.studio/🔹 Johan Duke https://www.initia.studio/

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