In this podcast episode, experienced sales leader John Kemp discusses the evolution of sales team recruitment and the need for strategic hiring aligned with business goals. Kemp underscores the significance of understanding organisational needs and the importance of finding individuals whose skills complement those needs. By drawing parallels with building a balanced football team, he emphasises the necessity of diverse skill sets within a sales team. Kemp also highlights how modern selling has evolved, noting the increasing relevance of social selling alongside traditional methods, and stresses the value of finding coachable candidates who are prepared to grow and adapt.