In this episode of Founders Future, with host Olivia Sammons, we’re joined by Andrew Kolasko, founder of Andrew Kolasko Life Center Ltd. Andrew shares his journey from a decades-long career in advertising and marketing to building a purpose-driven practice focused on healthspan, vitality, and functional longevity for men over 50. As a former natural bodybuilding competitor with over 45 years of training experience, he explains how his background in psychology, branding, and human behavior shaped a deeply personalized approach to health and performance.

The conversation explores why midlife is often a turning point for men, as priorities shift from achievement and accumulation toward health, connection, and quality of life. Andrew discusses the importance of uncovering a clear “why,” integrating fitness into real-world lifestyles, and designing sustainable routines that support strength, cognition, and energy as men age. He also shares how rucking became a cornerstone of his philosophy—blending movement, nature, and community—and how trust-based content on YouTube has allowed him to grow both his coaching practice and Rucket organically through authenticity and long-form connection.